Set 40769 SEGA Genesis Controller has been revealed as LEGO’s next gift with purchase, available from 8 September 2025. Known as the Mega Drive Controller in some regions, this brick-built model pays tribute to SEGA’s classic gaming era.

Specifications

• Set number: 40769

• Theme: SEGA Collaboration

• Release date: 8 September 2025

• Availability: Gift with purchase (GWP) – conditions to be confirmed

Overview

• Brick-built recreation of the iconic SEGA Genesis / Mega Drive controller

• Compact display build designed to resemble the original three-button controller

• Incorporates printed elements and smooth curves for accurate shaping

Hidden Feature

On the reverse side lies a microscale Sonic the Hedgehog Green Hill Zone scene. This secret detail includes:

• 1×1 printed Sonic spin-dash tile (first seen in set 77006 Team Sonic Command Truck)

• Yellow stud “rings”

• Simple palm tree builds

• A miniature loop-de-loop structure

Release Details

• Launches: 8 September 2025

• Distribution: Free GWP with qualifying LEGO purchases (specific thresholds to be announced)

• Regional naming: SEGA Genesis Controller (North America) / SEGA Mega Drive Controller (Europe, Asia and beyond)